Augmented reality will surely bring the best out of your digital marketing and advertising to life. AR for Digital MarketingĮntrepreneurs and marketers alike must be great storytellers. The shift will provide users with an increasingly affordable option that significantly enhances their browsing experience. With AR becoming readily available, designers will continue to leverage the technology in mobile UIs. This type of plugin lets web designers upload 360-degree videos to their sites. AR for Web DesignersĪR applications for web design have come a long way thanks to the creation and development of compatible plugins like WordPress VR. Some eyewear retailers are following suit. In fact, JCPenney is already implementing this impressive technology. Customers can point their smartphone camera toward themselves and try out the outfit in a convenient manner. They’re taking advantage of smartphone cameras or webcams to encourage users to engage with product and services.įor example, in fashion retail, AR can be used as a virtual dressing room. Web designers have been putting AR into action in recent years. With less possibility for lapses compared to wearable technologies, AR is beginning to optimize user experience on mobile and desktop. Image Credit: Retail Customer Experience Augmented Reality in Web Design While there are numerous applications of AR, in general, they have one thing in common: AR is about blurring the physical/digital boundary by overlaying or “augmenting” a non-digital reality with digital assets and insights. Users get to interact with the virtual environment as they would in the physical world. Virtual reality entails a thorough immersion experience that allows users to feel like they’re out of the physical world. What Is Augmented Reality?Īugmented reality is different from virtual reality. In this post, we will discuss how augmented reality will change web design over the next five years. Designers are starting to take advantage of AR to provide excellent user experiences. The rise of AR and VR has boundless implications for creatives and designers across business verticals. It has the potential and capability to transform and restructure different industries as a whole in the next years.Īnd due to recent advances, AR has become more accessible and affordable, allowing more and more people to experience AR applications through desktops, tablets, and smartphones. Augmented reality (AR) has developed and progressed from merely a science-fiction trope to a science-based reality.
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